The Setup
Meet Alex. Solo founder, B2B SaaS, $99/month average contract value. He was spending 6 hours/day on sales outreach — cold emails, follow-ups, lead research — and making almost no money doing it. His conversion rate was 0.3%. He was going to burn out.
The AI Stack (Total Cost: $97/month)
- Lead Qualification Agent — $29/mo — researches and scores leads
- Cold Email Agent — $39/mo — writes personalized outreach
- Follow-up Agent — $29/mo — handles the entire follow-up sequence
Weekend Setup
Saturday morning: connected all three agents to his CRM (HubSpot) and email (Gmail via OAuth). Saturday afternoon: wrote his first-prompt — "write cold emails that sound like a smart, direct human who did their research on the prospect." Sunday: tested on 50 leads, adjusted the prompt based on results.
By Sunday evening: fully automated pipeline running.
The Numbers After 30 Days
- Leads processed: 1,247
- Hot leads routed to Alex: 94 (7.5%)
- Demo calls booked: 31
- Customers won: 6
- Revenue generated: $5,940
- Cost of AI stack: $97
- ROI: 60x
What Alex Focuses On Now
Alex now spends his time on: calls with qualified leads, building the product, and strategy. The AI handles everything before the "is this person worth my time?" threshold. He still closes every deal personally — that part he won't automate.